Do you follow the Google guidelines?; Wednesday’s daily brief

Posted on August 5, 2021 by gftshappy

Also, Target impression share in Microsoft Advertising grows.

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Yelp introduces “Proof of vaccination required” and “Staff fully vaccinated” profile attributes

Posted on August 5, 2021 by gftshappy

Users will be able to filter searches using these attributes and Yelp is monitoring reviews for businesses that add them.

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MEB or meh? Make Every feature Binary is Bing’s new search tech; Thursday’s daily brief

Posted on August 5, 2021 by gftshappy

And, it looks like the Cleveland Guardians forgot one very important detail

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A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI

Posted on August 5, 2021 by gftshappy

By splitting your personas into buyer types, you’ll have more targeted messaging and higher conversions.

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Google drops safe browsing as a page experience ranking signal

Posted on August 4, 2021 by gftshappy

Google updated the page experience report in Search Console.

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Meet Make Every feature Binary: Bing’s sparse neural network for improved search relevance

Posted on August 4, 2021 by gftshappy

MEB helps Bing get closer to search intent by understanding relationships beyond pure semantics.

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SMX Convert kicks off in two weeks… don’t miss out!

Posted on August 3, 2021 by gftshappy

Join us online, August 17, to learn actionable tactics that drive more organic and paid conversions… no matter your KPIs.

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Target impression share bidding, other August changes now available in Microsoft Ads

Posted on August 3, 2021 by gftshappy

Other August announcements include new automated extensions, labels for account organization and changes to unified accounts.

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