Google cuts short names from Google My Business
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Google will continue to try to surface high quality, relevant content while downgrading sites that attempt to exploit peoples’ reputations.
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Plus, tips for choosing the right event to speak at.
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Google has resources and training available to help Partners meet the new requirements.
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This is an upgrade from version 7.0 which was released on April 28, 2021, six-weeks ago.
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The integration with shopping partners like Woocommerce makes it even easier for retail and commerce partners to reach increased audience across Google’s properties.
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If your business currently uses short names, the links and campaigns you have associated with them won’t be affected.
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This update took longer to roll out than previous core updates; we are expecting more from the July 2021 core update.
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Giving in to pressure from regulators and competitors, Google’s updated screen will roll out in September and search engines will appear based on market share instead of bidding per user.
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Field data, considered towards rankings, will vary depending on real-world user device power, screen size, and network connectivity. Lab data has default values for these and, (except in the case of Page Speed Insights), can be calibrated by developers to simulate all manner of conditions.
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