Monthly Archives: May 2021

Google previews MUM, its new tech that’s 1,000x more powerful than BERT

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Multitasking is the key differentiator, enabling MUM to acquire knowledge, understand and generate language and interpret text, images and video all at the same time.

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Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions

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These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns.

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Yelp announces Custom Location Targeting, budget recommendations and more features to expand reach for local businesses

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Local business owners are no longer limited to advertising around their physical location.

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