Check your YoY reporting and how to set HARD, DUMB or FAST search marketing goals; Monday’s daily brief

Plus, ORM strategies when attack sites strike and Facebook says the algorithm isn’t the ONLY one to blame

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What’s new in search: zero clicks, algorithm updates and mobile-first indexing; Friday’s daily brief

Don’t miss the updated information from Google on the core web vitals and page experience update.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Reputation attack sites have plummeted in Google, but can still harm

Sites like Ripoff Report, Pissed Consumer and Complaints Board are still a danger for businesses and people with a low online presence. Here’s what you can do to decrease the threat.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing