Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies

Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively.

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Health insurance advertisers in the U.S. now required to pass Google Ads certification

Similar to Google’s certification program for online pharmacies, this is another layer of protection for consumers and another step for healthcare advertisers.

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SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday’s daily brief

And why you should use social media as a key component of your negotiation research

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