Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?

Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack.

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This decade’s most important marketing question: What data rights do advertisers possess?

Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How much does Google’s new search term filtering affect ad spend transparency? Here’s how to find out

This script will show you the daily percentage of clicks going to search terms that Google doesn’t report.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing