New features and updates are aimed at local businesses and services in the “reopening phase.”
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
We’ll save you a click. Google’s banning click bait ads.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping campaigns.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The company is also modifying Waitlist to help restaurants to better manage capacity during mandatory social distancing.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
How to stop paying lip service to diversity and create meaningful change in the marketing and advertising industry.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
80% of survey respondents said they were also buying (local) ads on Google.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Walmart brought in more online revenue than eBay in May for the fist time.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Next year, AMP will no longer be a requirement for content to appear in Google’s Top Stories section. We’ll discuss the questions this raises over whether publishers will continue using AMP or optimize for Google’s new page experience algorithm to get their articles in the coveted Top Stories…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Smart Shopping campaigns aren’t just a feature update.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing