The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Performance marketing is winning, just as consumers may be putting more emphasis on brands.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
‘This works, you should be doing this all the time instead of these hard, shove-it-down-their-throat sales tactics.’
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
This year,the company says it has removed “tens of millions” of COVID-19 related ads.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Flat is the new growth.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Love it or hate it, the double sidebar makes context switching a lot easier as you move between ad accounts or from other search engines.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
While working remotely has kept some businesses online, it has also made analytics and cookie data less reliable.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Despite ‘significant slowdown’ in March, Google still managed to post 13% overall revenue growth.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Dana Tan, Amy Bishop and Michelle Morgan will talk about what channels and content are effective now and post-COVID opportunities
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Since robots.txt files impact crawling, it’s important for site owners to understand how it’s treated by search engines. Columnist Glenn Gabe covers two cases involving multiple robots.txt files (by subdomain and protocol).
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing