Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings correctly.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Appearing in multiple places, it’s both a paid search and display ad in one.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google has new reports to help you with your videos in Google Search and Discover.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
When FAQ Schema first launched, it was an exciting time for SEO. But the excitement soon turned to frustration (for some), with the guidelines for implementation being so broad they applied to just about any page on the web.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In addition, all advertisers will now automatically start with manager accounts.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
We had fun chatting about what is going on at Moz with Russ Jones, the principal search scientist at Moz.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Make sure you are prepared for the new GoogleBot user agent, which launches this December.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Once the dominant mapping site, the decline of Mapquest is a story of disruptive competition and corporate complacency.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The option to have ads delivered as early and often as possible will go away next month.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing