How to use Shopping campaigns to increase enterprise leads for B2B

Metric Theory’s SEM campaign for Recycle Away delivered highly-targeted leads and increased revenue by 54%, earning the agency top honors at this year’s Search Engine Land Awards.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

When to switch to standard delivery in Google Ads (hint: you should have switched yesterday)

Long thought to be an easy, one-click optimization, accelerated delivery might be doing more harm than good (if it’s doing anything at all). Here’s why that is and what you should do about it.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing