Be prepared to start using the new Google Ads API by the end of April.
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Skip the basics. Learn something new. Confirm you’re doing it right. Meet friends who can help.
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This script takes preventative measures when you’re on a limited budget to avoid letting Google spend more of your daily budget than you want.
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Average position has become less valuable in recent years. Prepare to adjust your reporting, management with newer metrics.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Fred Vallaeys explains why advertisers need to rethink bidding strategies and position metrics now that Google has announced it will sunset one of its oldest metrics later this year.
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Diet supplements company was buying fake reviews from a vendor Amazon itself had previously sued in 2016.
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Goodbye property sets and hello domain properties, a new automated way to aggregate your whole site’s data into one Google Search Console view.
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Will this reduce the issues with fraud and spam in the Google My Business listings? We’ll see.
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The information in Shopping Ads is now available to all retailers (free of cost) and can be submitted directly to Google in real-time, not just by adding schema markup to your site.
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The Accelerated Mobile Projects has rolled out a number of new capabilities so far this year.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing