Once you preprocess columns to consistent formatting, additional data blending options include prioritizing pages with search clicks, mining internal site search for content gaps, analyzing traffic issues with 404 pages and more.
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PPC expert Sean Murphy offers advice on taking advantage of extra ad space, getting clients onboard with responsive ads and finding untapped click potential.
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Retarget your customer lists by connecting Bing Ads to a partner DMP.
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The categorization of tasks, problems and solutions is key for PPC professionals to make informed choices.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
AdWords Editor has historically been one of Google’s most popular advertising products. Contributor and Googler Matt Lawson lists what makes him most excited about its relaunch as Google Ads Editor.
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This script emulates standard delivery but allows you to turn certain keywords on or off depending on whether you’re on track to hit your budget.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Make note, the change takes effect May 1.
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Better enunciate, your Google Podcasts visibility may depend on it.
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Let Jones’ tf*idf be your guide. It underpins nearly all modern sophisticated search engine algorithms.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
There is not much left in the old Google Search Console at this point.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing