State of the Google Shopping auction heading into the 2018 holiday season

The paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers. But how will Google Express factor into it?

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A closer look at Bing’s box and whisker plots to analyze CPC data

The box and whisker visualization offers a view of both the mean and median along with four quartiles to identify statistical outliers. This is part two of a three-part series about Bing’s data distribution tools.

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Bing histograms reveal better business intelligence metrics with data distributions

Simple average is ok but histograms of your CPC data can help to better understand outlier data points. This is part one of a three-part series about Bing’s data distribution tools.

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