Bing Ads gives advertisers machine learning-powered insights

Competition tab, performance insights and location recommendations highlight performance changes and competitive pressures, offering suggestions advertisers can take to improve results.

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SearchCap: Bing drops URL submission tool, Ask the SMXperts, Google Maps, link building & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How e-commerce can compete for informational queries by optimizing for intent

How do you optimize for search intent? Here’s a look at how Google may return informational queries to relevant e-commerce pages and how you can optimize on-page content for ‘intent.’

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Google is right; click-through and conversion rates kinda don’t matter

Say what? Turns out you may be focusing on the wrong things if you’re fixated on click-through and conversion rates. Here are a number of reasons why.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing