How to be proactive and prevent a negative SEO campaign — Part 3

There is no such thing as being negative SEO-proof, says contributor Joe Sinkwitz. All you can do is take steps to lessen the probability of becoming a victim. Here’s how to reduce attack vectors and protect your site.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

PPC’s #fakenews: 9 ways bad numbers might look good

Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas Reiffen shares multiple ways to arm yourself against the pay-per-click version of “fake news.”

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing