Practice useful marketing for local business content success

As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3 tactics to take on the competition by using smart and useful content.

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Voice search & virtual assistants — SMX Advanced Session Recap

With over 420 million voice assistants sold, it’s clear that SEOs need to optimize their content for voice search. Contributor Eric Enge recaps the session and covers the opportunities and challenges voice search presents.

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Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads

YouTube’s new creative suite — which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing — is still in beta.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing