Parallel tracking offers a page-speed improvement for AdWords advertisers

Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it’s required, especially if you’re working with mobile landing pages. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.


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Improving PPC relevance with ZIP code-based geotargeting

Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: AdWords parallel tracking, negative SEO, Yext with TripAdvisor

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data

How it works and what makes MSAN different from other ad networks Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing