Did you know you can add a custom FAQ to your GMB listing? Contributor Sherry Bonelli explains how to use the often-overlooked Q&A feature to promote your business and stay ahead of the competition.
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Congratulations to all of the individuals, agencies and internal brand teams that have been named to this year’s shortlist of finalists. Over 600 members of the search community are expected to celebrate at the awards ceremony and afterparty during SMX Advanced in Seattle.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Putting the right domain name strategy in place could enhance your marketing efforts.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Are you looking to hire a link-building company? Contributor Julie Joyce recommends reviewing search engine guidelines before talking to service providers so you know which questions to ask and when to walk away.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Check out the new Google Trends, designed to help journalists build stories.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In part 1 of this two-part series, Contributor Simon Heseltine outlines various internal organizational structures and explains how each will help build, grow and maintain an in-house search marketing team.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies like Google Duplex coming on, local business owners should optimize for voice search.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The rise of native mobile apps has rendered traditional, cookie-based web attribution tools obsolete.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions and share insights on the latest AMP developments.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing