Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what’s important on your site and how to avoid common coding issues. The post The ultimate guide to bot herding and spider wrangling — Part Two appeared first…
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Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. The post Let’s face it — clickbait works. Here’s how to use…
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Now a single registered account on GMB will be able to manage an unlimited number of locations. The post Google launches new Google My Business API, new dashboard to manage multiple locations appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google My Business dashboard & API, class action awards & clickbait appeared first on Search Engine Land.
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Contributor Joy Hawkins points out GMB has brought back the business description field and shares helpful tips on how a business owner can get the most marketing and sales mileage from it. The post Hooray! Google My Business descriptions are back appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile-first indexing notices, job posting guidelines & podcasting appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing