Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website. The post How to use the Knowledge Graph for higher rankings appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO angles, mobile conversions & April Fools’ Day pranks appeared first on Search Engine Land.
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Role previously held by John Giannandrea being split into two between Jeff Dean and Ben Gomes The post Google’s Ben Gomes expands role to head all of search amid leadership shuffle appeared first on Search Engine Land.
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In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and brand-building benefit. The post The power of podcasting: SEO keyword angles appeared first on Search Engine Land.
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The 2018 Search Engine Land Awards include new categories for software tools and platforms, agencies or individuals to submit industry research findings and be recognized for sharing insights around the search community. The post Is your SEO/SEM software tool or agency worthy of a Search Engine…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing