Understanding campaign performance: Answers to common conversion tracking questions

Contributor Frederick Vallaeys suggests answering clients’ questions about AdWords quickly and authoritatively will make you shine like a PPC rockstar. The post Understanding campaign performance: Answers to common conversion tracking questions appeared first on Search Engine Land.

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Get your #SMXInsights here! Tastiest takeaways from SMX West 2018

Relive the magic of SMX West (and catch up if you couldn’t make it to the show) with the most valuable #SMXinsights. The post Get your #SMXInsights here! Tastiest takeaways from SMX West 2018 appeared first on Search Engine Land.

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George Peabody Google doodle honors philanthropist often called ‘Father of Modern Philanthropy’

Over the course of his life, Peabody is credited with giving away half of his $ 16 million fortune. The post George Peabody Google doodle honors philanthropist often called ‘Father of Modern Philanthropy’ appeared first on Search Engine Land.

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St. Patrick’s Day Google doodle includes hidden word written in ancient Irish ogham alphabet

Google recruited Irish artist Ross Stewart to create the image depicting a scenic Ireland landscape with a stonemason arranging rocks. The post St. Patrick’s Day Google doodle includes hidden word written in ancient Irish ogham alphabet appeared first on Search Engine Land.

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Stop! Think twice before using nofollow attributes on your website

Using page-level nofollow attributes? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links if you have to use them at all. The post Stop! Think twice before using nofollow attributes on your website appeared first on Search Engine Land.

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SearchCap: SMX Insights, Google Doodle & charity

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SMX Insights, Google Doodle & charity appeared first on Search Engine Land.

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Search Engine Land’s Community Corner: Charity selected for 2018 Search Engine Land Awards

Mental Health America selected as charity supported by the awards program, in honor of several search community members lost this past year. The post Search Engine Land’s Community Corner: Charity selected for 2018 Search Engine Land Awards appeared first on Search Engine Land.

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Search in Pics: Android totem poles, Google’s book tree & printed faces on lattes

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Print your face or photo on a latte at Google: Source: Instagram The book…

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What’s different about digital marketing in the cannabis industry?

Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US. The post What’s different about digital marketing in the cannabis industry? appeared first on Search Engine…

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SearchCap: EU wants Google’s algorithm, Google My Business descriptions & new heatmap insights

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: EU wants Google’s algorithm, Google My Business descriptions & new heatmap insights appeared first on Search Engine Land.

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