SearchCap: AdWords keyword bids suggest, SEO vs PPC & auditing

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords keyword bids suggest, SEO vs PPC & auditing appeared first on Search Engine Land.

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New RLSA Strategies for Search Marketers

Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

4 critical areas to consider when performing AdWords audits

AdWords audits are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of an audit that are easily overlooked or underexplored. Don’t make these mistakes! The post 4 critical areas to consider when performing AdWords audits…

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Relevance vs. authority: Which link has more value? (Part 2)

In part two of his three-part series on authority versus relevance in link building, columnist Andrew Dennis hears from experts who favor authority. The post Relevance vs. authority: Which link has more value? (Part 2) appeared first on Search Engine Land.

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SearchCap: Bing Ads standard text ads, canonical tags & relevancy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads standard text ads, canonical tags & relevancy appeared first on Search Engine Land.

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Let’s get visual: Shopping from within images

Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for users. The post Let’s get visual: Shopping from within images appeared first on Search Engine Land.

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Google rolls out new event search feature on app & mobile web

Searches for events will now surface a list of activities that include location and date details. The post Google rolls out new event search feature on app & mobile web appeared first on Search Engine Land.

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SearchCap: eCPC AdWords Changes, Google event search & Google algorithm updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: eCPC AdWords Changes, Google event search & Google algorithm updates appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing