Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s latest Smart Bidding option, Zaha Hadid Google Doodle & more appeared first on Search Engine Land.
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The newest Smart Bidding option aims to increase conversion volume and will spend a campaign’s daily budget in pursuit of that goal. The post Google adds Maximize Conversions automated bid strategy in AdWords appeared first on Search Engine Land.
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Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword insights from your competitors. The post YouTube SEO: How to find the best traffic-generating keywords appeared first on Search Engine Land.
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The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics. The post Google Attribution: What search marketers need to know appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google tests personal search, featured snippets CTR & Google Attribution appeared first on Search Engine Land.
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Google tests a personalized version of their search results for signed-in Google users. Did you see it? The post Google adds ‘Personal’ search filter, then drops it appeared first on Search Engine Land.
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Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their…
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Google is beefing up offline analytics with more store visitation and sales data. The post Google expands offline attribution and launches in-store sales measurement appeared first on Search Engine Land.
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The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance — but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time. The post Micro-wins: The true secret to…
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Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. The post New Quality Score metrics: What matters most, and how to improve your ads appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing