The problem with obsessive rank tracking

Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong. The post The problem with obsessive rank tracking appeared first on Search Engine Land.

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SearchCap: SEO periodic table, Google updates & rank tracking

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO periodic table, Google updates & rank tracking appeared first on Search Engine Land.

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Fazlur Rahman Khan doodle honors architect behind Chicago’s famous skyscrapers

Khan designed Chicago’s 100-story John Hancock Center and the Willis Tower (formerly known as the Sears Tower), once the world’s tallest building. The post Fazlur Rahman Khan doodle honors architect behind Chicago’s famous skyscrapers appeared first on Search Engine Land.

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Join us for SMX Advanced! Register now & save $500.

The most sophisticated search marketers in the world are registering for SMX Advanced June 12–14 for: 30+ paid search, SEO, analytics, mobile and social media sessions and keynotes featuring proven, actionable tactics. Panel discussions and interactive Q&A sessions that solve the complex search…

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SearchCap: Google quality drop, Google search tags & a doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google quality drop, Google search tags & a doodle appeared first on Search Engine Land.

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Google testing ‘tags’ label in search results snippets

A new Google experiment updates the search results snippets to show tags related to the page. But these tags don’t seem to do much of anything. The post Google testing ‘tags’ label in search results snippets appeared first on Search Engine Land.

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Baidu becomes Google’s biggest ally in mobile page speed

Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page speed will be notable. The post Baidu becomes Google’s biggest ally in mobile page speed…

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Search in Pics: Google silence box, a noodle cafe & rusty Googlebot

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google silence phone box: Source: Instagram A rusty GoogleBot printed in 3D:…

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Paid search analytics: What treasures are hiding in your data?

Setting up paid search analytics may be straightforward, but columnist Jacob Baadsgaard shows that if you aren’t using your data effectively, you may be missing out on major opportunities to improve your performance. The post Paid search analytics: What treasures are hiding in your data? appeared…

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39 questions with Google at SMX West

Ever wanted to hear answers to your SEO questions straight from the mouths of Googlers? Columnist Eric Enge recaps a session from SMX West where audience members were able to ask Google anything. The post 39 questions with Google at SMX West appeared first on Search Engine Land.

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