Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle. The post SEO & intelligent content: Discovery, connection and improved performance appeared first on Search Engine Land.
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Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce. The post 2017…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home users, Apple expands search ads & Google suggested video clips appeared first on Search Engine Land.
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Google wants to help you skip video introductions when searching for “how to” queries and jump you directly to the answer in the video. The post Google tests ‘suggested clip’ in search results where video jumps directly to the answer appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google webspam report, Bing Ads Editor update & Ripoff report in Google appeared first on Search Engine Land.
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Ads will begin serving in the UK, Australia and New Zealand on April 25. The post Apple expanding successful Search Ads to three new English-speaking markets appeared first on Search Engine Land.
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Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google’s page removal processes and how defamation victims — and Google — can fight back. The post Ripoff Report is…
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It’s currently only available on Chrome and Android, but Google says its latest version of Google Earth will soon roll out on iOS and other browsers. The post New Google Earth delivers guided tours, 3D images & an ‘I’m feeling lucky’ feature appeared first on Search Engine…
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Digital ad spend is now being evaluated and optimized on the basis of online-to-offline impact. And in today’s smartphone world, that means phone calls. Join digital advertising and call conversion experts from Brandmuscle and DialogTech to learn proven strategies that will improve ROI and…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New Google Earth, Google Posts & Esther Afua Ocloo Google doodle appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing