Optimizing for Mobile Search: A checklist to improve local SEO

Mobile devices now account for nearly 60 percent of all searches. Are your local sites and landing pages in the best position to show up in the SERPs and engage mobile consumers? Join us for an in-depth look at how to optimize your location-based marketing strategy for the mobile consumer. We’ll…

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New unconfirmed Google ‘Fred’ update shakes the SEO world

The webmaster and SEO community, along with the automated Google tracking tools, all show strong signs that there was a Google algorithm ranking update. The post New unconfirmed Google ‘Fred’ update shakes the SEO world appeared first on Search Engine Land.

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Building your marketing technology team? Bring them to MarTech.

Collaborating is powerful. Harmonized teams produce superior outcomes for their organizations. That’s why you should bring your entire team to MarTech, May 9-11 in San Francisco, CA. You’ll get strategies, insights and be introduced to marketing technology solutions that accelerate your…

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SearchCap: Pinterest search, Google AdWords call extensions & content quality

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Pinterest search, Google AdWords call extensions & content quality appeared first on Search Engine Land.

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Google rolls out AdWords account-level call extensions, among other call updates

Business names in call-only ads, more detailed reporting and an expansion of automated call extensions are on the way. The post Google rolls out AdWords account-level call extensions, among other call updates appeared first on Search Engine Land.

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3 free AdWords testing tools to adopt today

Columnist Todd Saunders discusses the importance of data-fueled decision-making with regard to ad copy and suggests a few tools to help you test and optimize your search ads. The post 3 free AdWords testing tools to adopt today appeared first on Search Engine Land.

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Flickr’s new ‘similarity search’ feature makes it easier to find visually similar photos

Flickr says its new search option uses advanced technology to surface similar photos without much work on the user’s end. The post Flickr’s new ‘similarity search’ feature makes it easier to find visually similar photos appeared first on Search Engine Land.

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SearchCap: AMP expands, Flickr similar search & Google AdWords conversions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP expands, Flickr similar search & Google AdWords conversions appeared first on Search Engine Land.

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How we hijacked Google’s SEO guide search rankings

Contributor Dan Sharp shares an experiment in which his company was able to hijack rankings — from Google itself. See what they learned in the process. The post How we hijacked Google’s SEO guide search rankings appeared first on Search Engine Land.

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SearchCap: Poor Google featured snippets, related picks & getting Google Assistant

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Poor Google featured snippets, related picks & getting Google Assistant appeared first on Search Engine Land.

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