Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads

Version 11.9 is now available. The post Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads appeared first on Search Engine Land.

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SearchCap: Bing Ads Editor updates, local ranking & SEM accounts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Editor updates, local ranking & SEM accounts appeared first on Search Engine Land.

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Content Attribution: Identifying content that converts

Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals? Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a…

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Search in Pics: Google aquarium bathtub room, hanging bubbles & sports court

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google has a aquarium/bathtub room: Source: Twitter Google hanging bubble…

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Google: Our search leads won’t let us talk about the Fred update

Gary Illyes from Google said the techniques Fred went after specifically are mentioned in their webmaster guidelines. The post Google: Our search leads won’t let us talk about the Fred update appeared first on Search Engine Land.

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SearchCap: Google Fred confirmation, mobile-first index status & future of search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Fred confirmation, mobile-first index status & future of search appeared first on Search Engine Land.

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Beware these 7 sneaky PPC attribution tricks

You may think you’re hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data. The post Beware these 7 sneaky PPC attribution tricks appeared first on Search Engine Land.

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3 steps to overcoming site issues that impact performance

Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues. The post 3 steps to overcoming site issues that impact performance…

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SearchCap: Google Posts expands, technical audits & site search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Posts expands, technical audits & site search appeared first on Search Engine Land.

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Are technical and content audits still relevant?

SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the way we approach these audits is outdated. The post Are technical and content audits still relevant? appeared first on Search Engine Land.

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