AdWords Expanded Text Ads could get even longer with second description line test

A new test doubles the number of characters available in text ad descriptions. The post AdWords Expanded Text Ads could get even longer with second description line test appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Using AMP? A known bug is probably screwing up your Google Analytics

Issue can cause visitors to be overcounted, single sessions to be divided into separate ones, and more. The post Using AMP? A known bug is probably screwing up your Google Analytics appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google code syntax search, AdWords second line and AMP analytics bug

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google code syntax search, AdWords second line and AMP analytics bug appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Do you know what a mobile crawl of your site looks like?

Columnist Eric Enge discusses the implications of Google’s impending “mobile-first” index, using a case study to illustrate some of the challenges that webmasters and Google alike will face in implementing this change. The post Do you know what a mobile crawl of your site looks like? appeared…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: DMOZ shutting, AdWords price extensions expands & Bing Ads editor for Mac

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: DMOZ shutting, AdWords price extensions expands & Bing Ads editor for Mac appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The value of search across the modern consumer decision journey

Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel. The post The value of search across the modern consumer decision journey appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Intro to Agile Marketing: Work faster and smarter by changing how you work

Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organizational silos, hierarchies and processes? It may be time to get agile. More than 90 percent of marketers who have adopted agile marketing say it has improved their speed to market…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing