SearchCap: Local SEO, traffic declines & AdWords competition

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local SEO, traffic declines & AdWords competition appeared first on Search Engine Land.

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Dos and don’ts of PPC advertising for universities

For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns. The post Dos and don’ts of PPC advertising for universities appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google says no algorithm changes in new deal to demote pirated content in UK search results

Google and Microsoft Bing agree to reduce pirated content from their search results in an agreement named the Voluntary Code of Practice. The post Google says no algorithm changes in new deal to demote pirated content in UK search results appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google & Bing pirate agreement, local SEO & PPC tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google & Bing pirate agreement, local SEO & PPC tips appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

6 business types that reap the most reward from local SEO

Does your business serve a local market? Columnist Pratik Dholakiya shares tips for six business types that can really benefit from local search engine optimization. The post 6 business types that reap the most reward from local SEO appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google iOS app gets new local search filters, more AMP support & Gboard access

The latest update is part of version 23.0 for the Google iOS app. The post Google iOS app gets new local search filters, more AMP support & Gboard access appeared first on Search Engine Land.

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Search in Pics: Google indoor clouds, Bing heart balloon & stroopwafels

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Indoor clouds at Google’s office: Source: Instagram Google sleeping…

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Organic traffic & link building for small businesses

Link building is often one of the most challenging digital marketing tasks for small businesses. In this helpful how-to, columnist Marcus Miller explores how link building works today and what small businesses can do to get started. The post Organic traffic & link building for small businesses…

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How to write PPC text ads in 2017’s sophisticated environment

There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates. The post How to write PPC text ads in 2017’s sophisticated environment appeared…

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Google temporarily disables ‘not mobile-friendly’ label in search results due to bug

A bug has forced Google to remove the mobile friendly label from the search results. Google is fixing the issue and will restore the label after the problem is resolved. The post Google temporarily disables ‘not mobile-friendly’ label in search results due to bug appeared first on…

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