Are your paid search ads making the right impression?

Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line. The post Are your paid search ads making the right impression? appeared first on…

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SearchCap: Paid ads, Bing search updates & SEO audits

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Paid ads, Bing search updates & SEO audits appeared first on Search Engine Land.

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Chrome’s DevTools for SEO: 10 ways to use these browser features for your SEO audits

If you’re conducting an SEO audit, you should probably be using DevTools in Google Chrome. Columnist Aleyda Solis shares 10 ways to use these tools to identify and fix SEO issues. The post Chrome’s DevTools for SEO: 10 ways to use these browser features for your SEO audits appeared first on…

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Google’s updated iOS app pulls in YouTube videos, menus & more

Version 22 gives searchers fewer reasons to need to leave the app. The post Google’s updated iOS app pulls in YouTube videos, menus & more appeared first on Search Engine Land.

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SearchCap: Google updates its iOS app, a guide to SSL certificates & Bing Ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google updates its iOS app, a guide to SSL certificates & Bing Ads appeared first on Search Engine Land.

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Get your digital transformation efforts in full gear by attending the MarTech Conference!

Here’s to a great 2017 full of learning, growing and driving digital transformation! Register for MarTech San Francisco today and get the best deals on All Access Passes. Looking forward to seeing you May 9–11 at the world’s premier marketing technology conference! The post Get your…

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Local SEO is about so much more than tools

Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren’t meant to do our jobs for us. The post Local SEO is about so much more than tools appeared first on Search Engine Land.

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Start your SEO and SEM campaigns off fresh with tactics that work

Here’s to a great 2017 full of learning and growing your SEO and SEM success! View ticket options and rates here. We look forward to seeing you at SMX West, March 21–23 in San Jose! The post Start your SEO and SEM campaigns off fresh with tactics that work appeared first on Search Engine Land.

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SearchCap: Local SEO, link resolutions for 2017 & New Year’s Day Google doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local SEO, link resolutions for 2017 & New Year’s Day Google doodle appeared first on Search Engine Land.

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Search in Pics: Google wine gift, holiday staircase & Google paradise store

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Paradise store: Source: Instagram Google holiday staircase: Source:…

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