Call extensions will automatically pull phone numbers featured on landing pages. The post Google is launching automated call extensions in mobile ads on February 6 appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords updates, Bing Ads Valentine’s Day trends & voice search appeared first on Search Engine Land.
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Mobile plays a significant role, accounting for nearly half of all Valentine’s Day-related searches on Bing. The post Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats appeared first on Search Engine Land.
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That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. The post Three well-meaning paid search…
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Advertisers that depend on calls going to a central phone number for conversion tracking and other reasons will face a challenge as of January 19, 2017. The post Google to start showing local-specific phone numbers when location extensions appear in ads appeared first on Search Engine Land.
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When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities. The post The importance of local authenticity appeared first on…
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Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer. The post Choosing an attribution model: When, not which appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Brand vs. local Knowledge Graph result: Which is better? Jan 6, 2017 by Tony Edward Columnist Tony Edward explains which Knowledge Graph results are appropriate…
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Columnist Tony Edward explains which Knowledge Graph results are appropriate in different scenarios. Which one is right for your business? The post Brand vs. local Knowledge Graph result: Which is better? appeared first on Search Engine Land.
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Just in time for New Year’s resolutions, Bing is rolling out new health-conscious search experiences. The post Bing gets in shape with search updates for exercise & healthy recipe-related queries appeared first on Search Engine Land.
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