Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex,…
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Overall paid search growth remained steady in Q4. Separate device bidding was among the drivers of growth for Google. The post Merkle: Google Q4 search growth aided by changes other than ETAs appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads import, voice searches & ad groups appeared first on Search Engine Land.
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Advertisers can now set their imported Google campaigns to automatically update on an ongoing basis. The post Bing Ads launches Automated Imports to sync campaigns from AdWords appeared first on Search Engine Land.
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What is continuity, and how does it apply to our work as search marketers? Contributors Jeff Eckman and Paul Benson share how thinking holistically can improve ROI for your search campaigns. The post SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of appeared first on…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile books, Google Dance & SEM ROI appeared first on Search Engine Land.
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Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you can use this information to bolster your SEO and PPC campaigns. The post Attention search marketers: ALL keywords are branded keywords! appeared first on Search Engine Land.
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Matt Cutts is the new director of engineering at the US Digital Service. He has been on leave with Google since 2014 and officially resigned at the end of 2016. The post Matt Cutts officially resigns from Google appeared first on Search Engine Land.
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Fabric team goes to Google: Source: Twitter Google indoor lifeguard tower:…
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Columnist Barb Palser says the growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled publishers. The post Google AMP carousels are multiplying! appeared first on Search Engine Land.
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