Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. The post Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google expanded text ads, PPC tips & indexed URLs appeared first on Search Engine Land.
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According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20% of marketing spend while driving higher campaign conversions. But, with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have many…
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Now you can plan enough time not just for driving to your destination but also the time it takes to park at your destination with the Google Maps app. The post Google Maps will tell you how hard it will be to find parking appeared first on Search Engine Land.
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Search Marketing Expo — SMX West — returns for its 10th year completely retooled with tactic-rich sessions for SEOs and SEMs. Programmed by the Search Engine Land team, the agenda features 60+ sessions, keynotes, clinics and special tracks by Google and Bing to fit your experience and…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Maps parking, iProspect report & Google’s spinner appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Do a search for the word “spinner” and you’ll get an interactive spinning wheel that lets you choose anywhere from two to twenty numbers. The post Google “spinner” Easter Egg returns interactive spinning wheel at top of results appeared first on Search Engine Land.
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Google aims to make it easier for business owners to manage their photos within Google My Business. The post Google My Business revamps photo management for Google Maps listings appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google bad ads, photos in Google My Business & SEO appeared first on Search Engine Land.
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It’s easy to get caught up in the day-to-day of your SEO campaigns, but columnist David Freeman advises you to stop for a moment and take a look at the bigger picture. The post SEO priorities for the new year appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing