You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your search marketing budget. The post How to use your buyer personas to build your 2017 search marketing budget appeared first…
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Got questions about marketing automation? Marketing Land’s B2B Marketing Automation Platforms: A Marketer’s Guide has you covered. The 49-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools. Included in the report are profiles…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Tweet an emoji to @Google and you’ll get an immediate reply that includes a quick quip, GIF and link to local search results that correspond to the emoji. The post Tweet Google an emoji & it will reply with local search results appeared first on Search Engine Land.
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It’s important to have high-quality content on your website, but columnist Conrad Saam believes that SEOs might be overdoing it. The post More content, less traffic: part I appeared first on Search Engine Land.
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The agenda for our upcoming SMX West 2017 show is live, and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place March 21–23, 2017, at the San Jose McEnery Convention Center. To increase the odds of being selected, be sure to read the agenda….
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google app update, Bing & Google Ad Editor & holiday decorations appeared first on Search Engine Land.
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Check out the new desktop search interface rolling out to a Google near you. The post Google begins rolling out a new desktop search user interface appeared first on Search Engine Land.
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What’s on the horizon for search engine optimization (SEO) practitioners in the coming year? Columnist Pratik Dholakiya shares his predictions. The post SEO trends to prepare for in 2017 appeared first on Search Engine Land.
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Super early bird rates expire next week for Search Engine Land’s SMX West, the world’s premier search marketing conference. Register for 3 days of cutting-edge tactics presented by search marketing experts that will leave your competition in the dust. Here’s what to expect March 21-23 in San…
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We want your input to help us plan our upcoming SMX London conference, which will be taking place on May 23-24, 2017. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing