Columnist Sherry Bonelli discusses the impact that newly signed legislation may have on local business owners and review sites. The post What does the Consumer Review Fairness Act mean for consumers and online reviews? appeared first on Search Engine Land.
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The AdWords Help documentation recommends that advertisers not add top-performing queries from Dynamic Search Ads (DSAs) as keywords. Columnist Andy Taylor explores whether that recommendation makes sense. The post Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle…
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google YouTube sandbox: Source: Instagram Google notepad and brownie:…
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As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips. The post Digital assistants, conversational search and the future of local appeared first on Search Engine Land.
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In 1955, NORAD’s number was mistakenly printed in a 1955 Sears Roebuck & Co. holiday ad. The organization has been tracking Santa ever since. The post NORAD’s Santa Tracker counts down the days until Christmas 2016 with Bing’s help appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Santa tracker, Yahoo Answers app & digital assistants appeared first on Search Engine Land.
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The company hopes to address historical quality problems with a matching algorithm. The post Yahoo introduces ‘Answers Now’ app but will users respond? appeared first on Search Engine Land.
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To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central to the company’s marketing efforts. Columnist Kevin Lee explains why this view needs to change. The post Why good SEO is strategic appeared first on…
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The new feature will be a big time-saver. The post Google brings campaign-level audience targeting to all AdWords advertisers appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local tweets, AdWords audience targets & SEO strategies appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing