SearchCap: Google AMP changes, BrightLocal study & PPC mistakes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP changes, BrightLocal study & PPC mistakes appeared first on Search Engine Land.

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BrightLocal opens its 2016 local SEO survey to see how the industry has changed over the last year

Survey questions cover everything from SEO agency size and revenue to services offered and retainer fees. The post BrightLocal opens its 2016 local SEO survey to see how the industry has changed over the last year appeared first on Search Engine Land.

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Link campaigns: Strategy development and review

Whether you’re planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy. The post Link campaigns: Strategy development and review appeared first on Search Engine Land.

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Compare 16 leading digital analytics platform providers

Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels as well. Marketing Land’s “Enterprise Digital Analytics Platforms: A…

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SearchCap: Google Holocaust denial, AMP reports & Google defamation

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Holocaust denial, AMP reports & Google defamation appeared first on Search Engine Land.

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Google AMP reports now differentiate between critical and non-critical errors

Google Search Console has upgraded the AMP error report to show which errors are causing your AMP content to not be indexed in Google. The post Google AMP reports now differentiate between critical and non-critical errors appeared first on Search Engine Land.

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Google’s results no longer in denial over “Did the Holocaust happen?”

Google’s been under intense pressure to alter its results after it was found a week ago to be listing a Holocaust-denial site first for a search on “Did the Holocaust happen.” Now, that’s finally changing. It’s not clear whether this is due to a change with Google in…

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Do you have the martech knowledge you need?

Albert Einstein said “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered…

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Can SEOs make local search great again in 2017?

The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients. The post Can SEOs make local search great again in 2017? appeared first on Search Engine Land.

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Steve Biko Google doodle honors anti-apartheid activist & founder of the Black Consciousness Movement

Biko spent his life fighting South Africa’s apartheid policies and racial injustice. The post Steve Biko Google doodle honors anti-apartheid activist & founder of the Black Consciousness Movement appeared first on Search Engine Land.

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