Expanded text ads, the removal of the right rail in SERPs, and many other changes dominated the PPC world this past year. Read on to see Search Engine Land’s most popular paid search columns of 2016. The post SEM’s legit: Our top paid search columns of 2016 appeared first on Search Engine…
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For the first time ever, Amazon Product Listing Ads have been popping up in what appears to be an AdWords test. The post Amazon begins testing Product Listing Ads on AdWords appeared first on Search Engine Land.
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Product titles are among the most important factors influencing the performance of your Google Shopping campaigns. Contributor Andreas Reiffen shares data on how to optimize them. The post Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles…
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So, your boss just told you that managing PPC is being added to your list of responsibilities. What to do? Columnist Pauline Jakober offers tips on how to get up to speed. The post 3 ways in-house do-it-yourselfers can prepare for PPC management appeared first on Search Engine Land.
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Have a login form on an HTTP URL? You will need to switch it to an HTTPS URL if you want to avoid security warnings in Chrome in January. The post Google Search Console warns of nonsecure collection of passwords with upcoming Chrome browser release appeared first on Search Engine Land.
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Managing online citations, claimed and unclaimed listings, reviews and ratings, landing pages and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower…
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Gnomes: Source: Instagram Google office with socks on the wall:…
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Google has created two versions of the doodle – one for the Northern Hemisphere and one for the Southern Hemisphere. The post ‘Tis the season! Google spreads cheer with its Holiday 2016 Day 1 doodle appeared first on Search Engine Land.
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Our annual year-in-review coverage starts with a look at the most popular news stories we covered in 2016. The post Search Engine Land’s Top 10 News Stories Of 2016: Goodbye right-rail ads, goodbye visible PageRank & more appeared first on Search Engine Land.
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Even many of the titans of the internet could do with a bit of optimization of their mobile sites. Contributor Marcus Miller offers a comprehensive view of how to ensure you’re making the most of the opportunity to forge ahead. The post SEO in 2017: Mobile optimization as a competitive advantage…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing