SearchCap: Yandex Palekh algorithm, Yext reviews & more search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Yandex Palekh algorithm, Yext reviews & more search appeared first on Search Engine Land.

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Opinion: Google is biased toward reputation-damaging content

Why does reputation-damaging content seem to appear so quickly in Google’s search results? Columnist Chris Silver Smith outlines his theory on why Google’s algorithm can give negative content greater ranking ability than it deserves. The post Opinion: Google is biased toward reputation-damaging…

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Meet a Landy Award winner: Edelman takes home Best Overall Search Marketing Initiative award

To reverse a double-digit decline in online revenue, Edelman was charged with overhauling a client’s entire search presence. The post Meet a Landy Award winner: Edelman takes home Best Overall Search Marketing Initiative award appeared first on Search Engine Land.

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Search ads generated 50 percent of digital revenue in first half of 2016

Mobile was the driver of overall growth, with mobile search ad revenue approaching desktop levels. The post Search ads generated 50 percent of digital revenue in first half of 2016 appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google communication, search ad growth & SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google communication, search ad growth & SEO appeared first on Search Engine Land.

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Why all search ads seem the same (and what you can do about it)

Want to create search ads that stand out from the crowd? Columnist Pauline Jakober explains how a thorough examination of your business and its customers can help you create original and engaging ads. The post Why all search ads seem the same (and what you can do about it) appeared first on Search…

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Take the State of Search Survey from SEMPO & Search Engine Land

Take the SEMPO survey and win access to SMX West and other excellent SEM-related prizes. Oh, and you’ll also help out the industry as a whole. The post Take the State of Search Survey from SEMPO & Search Engine Land appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing