SearchCap: AdWords price and promotion extensions & a Google Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords price and promotion extensions & a Google Doodle appeared first on Search Engine Land.

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Thirteen things marketers want to know about expanded text ads, direct from Google

AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads. The post Thirteen things marketers want to know about expanded text ads, direct from Google appeared first on Search Engine Land.

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Moz beefs up Moz Local with new features, distribution and automation

With new activity alerts, GMB sync and reputation management, the expanded Moz Local is intended to equally serve the small business, agency and direct enterprise markets. The post Moz beefs up Moz Local with new features, distribution and automation appeared first on Search Engine Land.

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SearchCap: Google AMP reports, Bing saving & mobile-first indexing

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP reports, Bing saving & mobile-first indexing appeared first on Search Engine Land.

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Why SEO should always complement your content marketing

Columnist Trond Lyngbø explains how the synergy between content marketing and search engine optimization (SEO) can produce web pages that will best serve your customers. The post Why SEO should always complement your content marketing appeared first on Search Engine Land.

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SearchCap: Google television, holiday SEO & Black Friday

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google television, holiday SEO & Black Friday appeared first on Search Engine Land.

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Bing’s “My Saves” feature lets users save video, image and shopping searches across devices

The new feature lets users save an image, video or shopping search result to their “My Saves” folder which can be accessed across mobile devices and desktop. The post Bing’s “My Saves” feature lets users save video, image and shopping searches across devices appeared first on…

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Last-minute SEO for the holidays

Put off your 2016 holiday SEO strategy until now? While it may be too late to capture those big-budget keywords, columnist Dave Davies shows that there are still some tactics you can use to gain some SEO traction this holiday season. The post Last-minute SEO for the holidays appeared first on…

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Bing Partner Program expands to agencies and technology partners, rolling out to more markets

Customers that meet certain engagement criteria can become eligible for program benefits. The post Bing Partner Program expands to agencies and technology partners, rolling out to more markets appeared first on Search Engine Land.

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