Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Panda demotes, Google News fact check & keyword research appeared first on Search Engine Land.
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When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms. The post The ins and outs of keyword research appeared first on Search Engine…
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Ads link directly to search results for terms across a number of competitive verticals. The post Yahoo is using display ads to drive search traffic for competitive terms appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Penguin done, Sitelinks demotion & new mobile index appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google says articles that include the schema.org ClaimReview markup will have the Fact Check tag. The post Google News adds “Fact check” label for articles that contain fact-checking content appeared first on Search Engine Land.
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Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance. The post Are there PPC monsters lurking inside your paid search account? appeared first on Search Engine…
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Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation. The post How should your ad budget impact campaign building? appeared first on Search…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Attribution modeling, AdWords Budgets & personalizing local content appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns. The post Rethinking today’s attribution problem in…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In the second installment of his two-part series on Google’s quality updates (aka Phantom updates), columnist Glenn Gabe explains the connection between user experience and organic search performance. The post Why Google’s quality updates should be on your algorithmic radar [Part 2]: The…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing