3 things to do after a major Google algorithm update

Heard about a new update to Google’s organic search ranking algorithm? Don’t panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way. The post 3 things to do after a major Google algorithm update appeared first on Search Engine Land.

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Google Flights now shows expected airfare cost increases & filter for hotel discounts

During the coming weeks, Google Flights will also roll out email notifications to alert users when prices expire for tracked flights or routes. The post Google Flights now shows expected airfare cost increases & filter for hotel discounts appeared first on Search Engine Land.

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SearchCap: Google Flights updates, SEM testing & MarTech Today launch

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Flights updates, SEM testing & MarTech Today launch appeared first on Search Engine Land.

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[Reminder] Upcoming webcast: Take back control of your content

Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, U.S. Marketing…

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MarTech Europe is just 2 weeks away – don’t miss out!

As marketers, we all strive to create the ultimate customer experience. And in two weeks, experts are gathering at MarTech Europe in London to share insights into how they’ve aligned their organisations’ technology, marketing and management to serve the evolving customer needs. The agenda is packed…

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Search in Pics: Google test tube pencils, basketball & SEO mud

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google basketball court: Source: Instagram Google indoor office swing:…

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Google Panda demotes or adjusts your rankings down — it does not devalue

Gary Illyes from Google told us Google’s new Penguin 4.0 algorithm devalues spam, ignores it — but Panda demotes the spam by adjusting the rankings down. The post Google Panda demotes or adjusts your rankings down — it does not devalue appeared first on Search Engine Land.

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What you need to reach the big leagues of local SEO

Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game. The post What you need to reach the big leagues of local SEO appeared first on Search Engine Land.

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What Google’s experimental content podium means for SEO

What’s the deal with Google Posts? Columnist Tony Edward explains this invite-only Google feature and discusses its potential implications for search marketers. The post What Google’s experimental content podium means for SEO appeared first on Search Engine Land.

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