Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEMPO survey, HTTPS & Halloween appeared first on Search Engine Land.
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On a tight timetable, Point It managed to execute successful, targeted campaigns to support a product launch on the US Microsoft Store. The post Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM Initiative appeared first on Search Engine Land.
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Halloween isn’t until tomorrow, but Google is already celebrating by replacing its logo with an interactive game filled with ghosts and a magic cat. The post Halloween Google Doodle treats searchers to Magic Cat Academy game a day early appeared first on Search Engine Land.
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Partners pillow: Source: Instagram Google Halloween: Source:…
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The bug is also affecting company specialization data in Partner accounts. The post Due to a bug, AdWords Partners are told their Search Ad specializations have expired appeared first on Search Engine Land.
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Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase. The post Micro-moments and beyond: Understanding and optimizing for consumer intent appeared first on Search Engine Land.
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Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic. The post The SEO power of portfolio entries, case…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords Partners bug, AMP upsets publishers & SEO power appeared first on Search Engine Land.
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Some publishers, such as CNN and The Washington Post, are having good experiences, however. The post Report: AMP causing monetization frustration among some news publishers appeared first on Search Engine Land.
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What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven’t changed that much. The post A Penguin’s Tale: Responding to the latest update appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing