Google has updated the AdWords ad preview tool for expanded text ads

The view now includes sample ads and separate views for mobile and desktop. The post Google has updated the AdWords ad preview tool for expanded text ads appeared first on Search Engine Land.

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Google’s AMP Viewer: the Tinder UX for content?

Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will mean for publishers. The post Google’s AMP Viewer: the Tinder UX for content? appeared first on Search Engine Land.

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Digitizing traditional marketing methods to compete in local search

Columnist Lydia Jorden discusses techniques to digitize traditional marketing in a way that allows your brand to connect with its traditional audience while maintaining competitive local SERP positioning. The post Digitizing traditional marketing methods to compete in local search appeared first…

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Bing improves autocomplete suggestions for academic paper & movie title queries

Bing says autocomplete suggestions for movies will analyze a user’s natural language and intent to deliver the most likely interpretations. The post Bing improves autocomplete suggestions for academic paper & movie title queries appeared first on Search Engine Land.

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SearchCap: Google AdWords ad preview, Bing autocomplete, & illegal linking

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords ad preview, Bing autocomplete, & illegal linking appeared first on Search Engine Land.

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Tips for when and how to use Feed Rules in Google Merchant Center

With more functionality now available in Feed Rules, here is a look at how some marketers have been using them to improve Google Shopping campaign performance. The post Tips for when and how to use Feed Rules in Google Merchant Center appeared first on Search Engine Land.

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Search in Pics: Google’s upcoming birthday, Bing 20% share balloons & fruit bar truck

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bing Ads balloons for 20% UK marketshare: Source: Twitter Google Brazil…

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European court says linking to illegal content is copyright infringement

The facts of the present case were egregious but the law created by the court is bad for the internet. The post European court says linking to illegal content is copyright infringement appeared first on Search Engine Land.

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Here’s a script that copies AdWords extensions to all your campaigns

Columnist Dan Gilbert shares another script from Brainlabs that will copy your AdWords extensions across different campaigns. The post Here’s a script that copies AdWords extensions to all your campaigns appeared first on Search Engine Land.

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