SearchCap: Google extended text ads, Bing Ads structured snippets & Doodle 4 Google

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google extended text ads, Bing Ads structured snippets & Doodle 4 Google appeared first on Search Engine Land.

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2016 Doodle 4 Google contest asks students to look to the future

Students in grades K through 12 have until December 2 to submit artwork based on the theme: “What I see for the future.” The post 2016 Doodle 4 Google contest asks students to look to the future appeared first on Search Engine Land.

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AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & Experiments

Retirement of the legacy testing tool will begin the week of October 17. The post AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & Experiments appeared first on Search Engine Land.

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SearchCap: Google AdWords experiments, Google profiles & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords experiments, Google profiles & more appeared first on Search Engine Land.

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Upcoming webcast: How to optimize search, Facebook, and display ads to drive offline sales

How are marketers using online and offline data to understand and optimize the customer journey? And what cross-channel strategies work best to drive offline conversions? Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma….

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The unexpected impact of Google automated ad extensions

What are automated extensions in AdWords, and how can they impact your PPC analytics and ad performance? Columnist Michelle Cruz explains. The post The unexpected impact of Google automated ad extensions appeared first on Search Engine Land.

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