The role of technical SEO is “makeup?” Really?

In a response to a column published earlier this week about the place of technical SEO, contributor Patrick Hathaway argues that technical SEO is much more than a “nice to have” feature. The post The role of technical SEO is “makeup?” Really? appeared first on Search Engine Land.

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SMX Advanced Local Workshop: tactics from Google, Bing, leading local experts

Voice search optimization, content for SEO, advanced link building, Google Q&A and the first exposure of a massive new local ranking study on June 21. The post SMX Advanced Local Workshop: tactics from Google, Bing, leading local experts appeared first on Search Engine Land.

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SearchCap: Google search analytics upgrade, Bing Ads edits & SEO makeup

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google search analytics upgrade, Bing Ads edits & SEO makeup appeared first on Search Engine Land.

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Brief change suggests local SEO ranking factors are different for branded queries

What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations. The post Brief change suggests local SEO ranking factors are different for branded queries appeared first…

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SearchCap: Green AdWords ads, Google on top-level domains & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Green AdWords ads, Google on top-level domains & more appeared first on Search Engine Land.

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Now you can edit text ads and address disapprovals in Bing Ads apps

Make quick fixes and updates to Bing text ads right in the iOS and Android apps. The post Now you can edit text ads and address disapprovals in Bing Ads apps appeared first on Search Engine Land.

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Google says keywords in the TLD part of your URL are ignored for ranking purposes

After a controversial sponsored post on Search Engine Land, Google has said that they ignore the keywords in the TLD portion of your domain names. The post Google says keywords in the TLD part of your URL are ignored for ranking purposes appeared first on Search Engine Land.

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7 e-commerce SEO trends we’re seeing in 2016

For those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead of the competition. The post 7 e-commerce SEO trends we’re seeing in 2016 appeared first on Search Engine Land.

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Here’s my exclusive look into SMX Advanced, only 1 week away

Search Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 22-23. Here’s a preview of what to expect – while All Access Passes are currently SOLD OUT, you can still add yourself to…

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SearchCap: Apple Maps, AdWords spend & SEO trends

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Apple Maps, AdWords spend & SEO trends appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing