Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions. The post Influencing with ad copy: how to truly drive action appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google RankBrain, search engine manipulation & authorship appeared first on Search Engine Land.
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Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B. The post Fishing for B2B success: How to use AdWords to “land a big one” appeared first on Search Engine Land.
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Day one of SMX Advanced concludes with the traditional Google keynote conversation covering the biggest issues in SEO. The post #SMXAdvanced keynote: Google’s Gary Illyes talks RankBrain, Penguin update & more appeared first on Search Engine Land.
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Authorship is now officially and completely dead. Gary Illyes from Google said authorship is not used at all at Google anymore. The post Google has stopped using authorship completely, even for in-depth articles appeared first on Search Engine Land.
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After years of waiting, Mac users finally get a native desktop editor for Bing Ads with all the features of the PC version. The post It’s here: Bing Ads Editor for Mac launches in beta appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile usability, AdWords bidding & more appeared first on Search Engine Land.
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The Conductor CEO says the new “best-of-breed” crawler is being offered because his company’s most successful customers regularly conduct a site audit. The post DeepCrawl web crawler is now integrated with content intelligence platform Conductor appeared first on Search Engine Land.
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Feed your obsession for SEO & SEM with cutting-edge search marketing tactics, available only at Search Engine Land’s SMX East. Celebrating our 10th year, the largest search engine marketing conference on the East Coast returns September 27-29 in New York City. The agenda is now available and is…
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Think any free link is a good one? Columnist Julie Joyce explains why this mindset is no longer beneficial. The post Take this link and shove it appeared first on Search Engine Land.
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