Bing Ads makes it easier to segment performance data like time of day and device 

The feature is now live in all accounts. The post Bing Ads makes it easier to segment performance data like time of day and device  appeared first on Search Engine Land.

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Content and SEO: Optimization from creation to conversion

How can you ensure that your content creation efforts don’t go to waste? Columnist Jim Yu discusses how to align content creation with SEO goals and user needs for maximum impact. The post Content and SEO: Optimization from creation to conversion appeared first on Search Engine Land.

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Moz launches comprehensive keyword research tool “Keyword Explorer”

A slick new keyword research tool from Moz gives users the power of customization when curating keyword lists. The post Moz launches comprehensive keyword research tool “Keyword Explorer” appeared first on Search Engine Land.

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SearchCap: Google Trips app, Bing image search app & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Trips app, Bing image search app & more appeared first on Search Engine Land.

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The benefits of creating a purpose-driven SEO strategy

Why does your website exist? What is the function of each page? Columnist Ryan Shelley explains how an effective SEO strategy starts with defining your website’s purpose. The post The benefits of creating a purpose-driven SEO strategy appeared first on Search Engine Land.

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Google sent 4 million messages about search spam last year, saw 33% increase in clean-up requests

It is now even more important to verify your website in the Google Search Console, as you can see in Google’s latest webspam report. The post Google sent 4 million messages about search spam last year, saw 33% increase in clean-up requests appeared first on Search Engine Land.

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SearchCap: Google webspam, Bing bad ads & translation

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google webspam, Bing bad ads & translation appeared first on Search Engine Land.

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Bing Bad Ads Report: 250 million ads rejected, 150K advertisers banned in 2015

Tech support scams remain at the top of the list of bad actors that search engines have to keep fighting. The post Bing Bad Ads Report: 250 million ads rejected, 150K advertisers banned in 2015 appeared first on Search Engine Land.

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How to help your sales team close more paid search leads

Acquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team’s ability to convert those leads can make or break your campaign ROI. Learn how to improve conversions from your PPC leads. The post How to help your sales team close more paid search…

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Search in Pics: Kangaroos, Russo brothers & new napkins at Google

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Kangaroo at Google this week: Source: Google+ Russo brothers visit Google…

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