Well played, Google: Advertisers (finally) get more device bidding controls

The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement. The post Well played, Google: Advertisers (finally) get more device bidding…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013

Survey participants included nearly 600 search and digital marketing professionals, from entry-level to executive. The post SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013 appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Voice search SEO, SEMPO survey & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Voice search SEO, SEMPO survey & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The future of voice-related SEO for local business

Google’s recent developer event revealed details about how the search giant is thinking about the future. Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the environment that’s taking shape. The post The future of voice-related SEO for local business…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Apple Siri Echo, paid search ROI & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Apple Siri Echo, paid search ROI & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Know your SEM? Prove it. Enter the SMX Biggest Search Geek Contest

See if you have what it takes to outsmart your peers! The Biggest Search Geek Contest, sponsored by Marin Software, is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe. The contestant who answers the most questions correctly in the…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Refine your content marketing tactics to benefit from enhanced search engine display

Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren’t considered. The post Refine your content marketing tactics to benefit from enhanced search engine display appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Official: Google to roll out Expanded Text Ads for all devices

Perhaps the final vestige of pre-mobile AdWords, 25-35-35 character text ads will soon sunset. The post Official: Google to roll out Expanded Text Ads for all devices appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google has measured 1 billion+ store visits from AdWords ads globally

Store visits measurement is now available to 1,000 advertisers in 11 countries. The post Google has measured 1 billion+ store visits from AdWords ads globally appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: 2 trillion Google searches, AdWords announcements & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: 2 trillion Google searches, AdWords announcements & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing