Columnist Garrett French explains how local businesses can improve their online visibility by becoming a part of the local ecosystem, both online and off. The post Local marketing: What is the true local web? appeared first on Search Engine Land.
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Washington, D.C. 10th grader says she wanted her artwork not only to turn heads, but souls, as well. The post Doodle 4 Google 2016 student winner pays tribute to her African heritage appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads social extensions, Google Adpocalypse & more appeared first on Search Engine Land.
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Looking to purchase local SEO services, but wondering about the value of different tiers of service? Columnist Jenny Foster breaks it down. The post Why costs for local SEO campaigns vary appeared first on Search Engine Land.
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After testing various combinations, Google has launched new filter buttons in the image search results. The post Google Image Search launches colored filter buttons appeared first on Search Engine Land.
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The animated doodle has replaced Google’s logo on many of its homepages in the Northern Hemisphere, leading to a search for “vernal equinox.” The post Vernal Equinox Google doodle welcomes the first day of spring appeared first on Search Engine Land.
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What are the primary metrics that define success for your PPC campaigns? Columnist Matt Umbro explores the pros and cons of optimizing for some common paid search metrics. The post Get up close with PPC KPIs to improve your performance appeared first on Search Engine Land.
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Are you making the most of offline advertising to complement your local SEO efforts? Columnist Marcus Miller explains the benefits of connecting your digital and physical marketing. The post Local SEO beyond the browser appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Images filters, Bing photo contest & more appeared first on Search Engine Land.
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The new ad extension is in beta in the US. The post Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing