Overall, the number of advertisers competing is down and CPCs are up somewhat, but results can vary widely by keyword. The post AdGooroo releases travel and retail keyword results after Google’s right rail ad change appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Travel & retail report, first page bids & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it’s also under your control. The post From waste to win: watch how a simple change affects AdWords performance appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
If you run paid search campaigns in multiple countries, you’ll need a good way to keep track of currency exchange rates. Columnist Daniel Gilbert has created a spreadsheet (and some code) to do this for you. The post International PPC: How to deal with currency fluctuations appeared first on…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP, knowledge graph & auto ads appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Ads for nearby dealers are also now available in mobile search in the US. The post Google launches its giant mobile search ads for automakers in the US appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
We’ve heard a lot about how Google’s changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs. The post The real impact of Google’s new paid search ad layout on organic search appeared first on…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Join professional social media marketers just like you learning the latest ROI-driven tactics at Marketing Land’s SocialPro, June 20–21 in Seattle, WA. We’ve changed the date and location of this event based on your feedback to help you get a head start with your campaigns and end-of-year planning….
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google image saving, link building outreach & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Are you making mistakes with your link-building outreach? Columnist Julie Joyce lists what she considers to be the 7 worst outreach violations. The post Manual link building’s 7 worst outreach offenses appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing